in Business Ranking
Guaranteeing the power of independent entrepreneurs to compete with the largest chains is one of the main
tasks of the Eurocash Group. Those manufacturers
who take into account the possibilities of local stores
play a huge role in the whole process. For such suppliers, Eurocash together with the Polish Chamber of Commerce has initiated the Equality in Business Ranking,
in which the producers positively influencing the competitiveness of small-format stores are appreciated.
The ranking is not only to distinguish good practices among suppliers, but above all to promote them among Polish entrepreneurs and people who care about supplying stores.
The Equality in Business ranking is developed by Eurocash Group analysts based on the data of the Nielsen research agency. The results of the 10 largest producers (by sales value) are compared. Each of them is awarded points in 5 areas: price, distribution, market share, contribution to growth and dedicated products. Each area is assigned the appropriate value in the final result: price - 20%, distribution - 20%, market share - 25%, contribution to growth - 25% and dedicated products - 10%. The final number of points the manufacturer scores is the average value of the results of all these indicators.